Brief Rationale

Brief Rationale for Brochure

For my topic I decided to highlight the different experiences while dining/eating in bakeries in Wellington. I used thin type and placed equal leading between the letters to create a more elegant and modern feel to the text and to suggest that the bakeries also contain those qualities. I placed my type in diagonal rag right alignment to guide the reader’s eye in a diagonal format, also because the images have hands coming from diagonals. There is use of white space to make the pages easier to read, from image to text. The type size is to connote an intimate feeling to each spread while the reader focuses on each cluster of text.

For the emotive, colour pallets were based on colours in the sites and their atmospheric feeling. Martha’s pantry had a feminine yet elegant atmosphere, Nada Bakery had a warmer, nostalgic atmosphere in terms of surroundings and objects and Mrs Higgins was urban and busy. Each spread contains a hand reaching for the food in different directions in an abstract and illustrated environment, suggesting of the handmade and direct qualities of the bakeries.

For the textures, I made white cut outs in spaces of the imagery, each a silhouette of imagery commonly found in each space through positive and negative space, a flower for Martha’s Pantry, a wheel for Nada Bakery representing the bike and buildings for Mrs Higgins in the city. The pattern used is taken from each site, as it is a part of their essence and character, iconic association.

Things to consider next time could be the colour differences when printing on different paper.  I also could have been more aware of the space the text occupies. 

Final Critique class session

Printing Brochure, One on Ones, Reflecting on 6 weeks

We had one on one critiques to help develop our finals to become stronger for printing. We discussed the brief rationale and what to put in it. It was a final reflection of what we had done for the last six weeks, it helped to reflect on what I should of done and could do for future projects to have a successful design.

Developing towards Final

Improving Designs

I Changed the images to have more white space around them and the text also has more space around each paragraph. I did this so that there was a lot more breathing room and so everything is easier to read when flowing between the image and text.

Class independent work

Working on brochure and layout- further refining layouts

Today we refined our brochures further in terms of layout and received feedback for our work so far. It helped to see what final touches we could put in to improve our designs. We also found out how to print through the pdf posted on stream. I then tested out printing the document and putting it together.

Brochure developing Layout of spreads

Developing Colour,Grid and Images

after the class critique I learned news things that I could apply to my own brochure. I added more colour to correspond to each spread to show differences in bakeries. I added the round labels to correspond to the maps I made which are in circles. I added more contrast to some of the images and darkened them slightly as when I printed them I noticed some were quite light.

Cover and Information Spread

Spread 1- Martha's Pantry

Spread 2- Nada Bakery

Spread 3- Mrs Higgins

Extra Spread

Back Cover

Flexible Grid Structure, Pace and Flow

Lecture, Class Discussion and Critique

We had a lecture discussing maps and different ways that we could design our maps for our brochures. It helped me to think about what I could do for my own and maybe rethink about what I have done so far and how I could change it. Then there was a Class Critique on the Mock up print outs we had. It helped to see what others had done and how well their brochures were made. We then got into groups where we discussed each others brochures and the qualities that were good and those that needed improvement to help develop our designs to a higher standard.

Brochure Layout

Layout using grid and Type Developments

I developed my original layouts for my Brochures further using the knowledge from the typography and grid exercises done in class in InDesign. I decided to use spaces between the letters make the brochure have a more modern and elegant feel, also the text is mostly in rag left apart from the extra information as rag right.